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BRANDING // CROMWELL and CRUTHERS
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Re-branding Cromwell and Cruthers men's shaving oil entailed creating a new logo and word mark, new packaging, ad campaign and the official website.
Cromwell and Cruthers for connoisseurs of a close shave: You know how to tie a Windsor knot and a Four-In-Hand. You know the proper way to carve a (naturally-raised) turkey. And you also know that no pocket square can distract the eye from a second rate shave. The modern gentleman demands personal elegance without compromise. That's why many choose Crom- well and Cruthers Shaving Oil, the shaving cream alternative. It's not a foam or a gel: it's an entirely natural shaving oil that delivers a close, comfortable shave using only a few drops. Made in Canada, it's a premium quality product that will change the way you shave.
BRANDING // CROMWELL and CRUTHERS
------------------------------------------------------------------------------
Re-branding Cromwell and Cruthers men's shaving oil entailed creating a new logo and word mark, new packaging, ad campaign and the official website.
Cromwell and Cruthers for connoisseurs of a close shave: You know how to tie a Windsor knot and a Four-In-Hand. You know the proper way to carve a (naturally-raised) turkey. And you also know that no pocket square can distract the eye from a second rate shave. The modern gentleman demands personal elegance without compromise. That's why many choose Crom- well and Cruthers Shaving Oil, the shaving cream alternative. It's not a foam or a gel: it's an entirely natural shaving oil that delivers a close, comfortable shave using only a few drops. Made in Canada, it's a premium quality product that will change the way you shave.
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